Digital strategy & execution for B2B tech startup

Project: Digital strategy & implementation for an European B2B startup focused on transforming smart offices and modern workplaces. Helped with the digital strategy, performance marketing and video marketing for this tech startup along with generating a steady flow of MQLs for the sales team as part of the overall digital strategy. Headed up the marketing team both on-site and remotely.

Results: Doubled eCommerce revenue YOY + lowered CPC on social media advertising by 40% + achieved a ROAS of 5 for performance marketing campaigns