Digital strategy workshop for student acquisitions

Our agency was contracted to conceptualise, research and present a digital workshop to a tertiary education institution in South Africa.

The focus on innovating the enrolment process, increasing student applications, and focusing on disrupting the student acquisition model.

Our digital strategy workshop focused on the following areas:

• Presentation of Global Stats for Digital & Social Media Platforms

• Exploration of student demographics and digital recruitment

• The Power of Social Media

• Inspiration from Abroad (global universities as case studies)

• Current Consumer Trends Exploration

• Consumer Trends Canvas and Ideation exercises

• Storytelling for digital recruitment

• Application of new knowledge into a tactical plan - digital channels to utilize for student acquisition