Patriek Karayil is a C-suite advisor, White House Presidential Innovation Fellow & Board Member of the American Education Board. Marianna chats to Patriek about the serendipitous nature of his career, digital transformation for the US government, & what it was really like working at The White House.

TrendBaby is the first AI tool in a planned series designed to help companies turn insights into actionable ideas and innovations. I interviewed Reinier Evers, founder and CEO of TrendWatching (one of the world’s leading trend firms), on what is fast becoming my favorite AI tool for ideation and innovation.

Exploring the role and skills set of a full stack marketer. A full stack marketer is essentially a jack-of-all-trades in marketing.

Focus of the work was on the United States Go-To Market strategy for a HealthTech B2B SaaS product.

UK based Oil & Gas company was looking for marketing strategy expertise to drive adoption of a new digital platform and increase knowledge of successes within the business for the purpose of transparency.

A marketing generalist is a much better bet than a specialist when it comes to your startups first marketing hire.

Everything I learnt about how to get work culture right I learnt in a tiny, cramped office at an up and coming publishing startup in Farringdon Road, London.

So for those wondering how to promote their fitness brands by leveraging digital channels, we’ve compiled a few digital marketing tips for gyms …

Sushi Networking - creating an opportunity for entrepreneurs and startup founders to network and make business connections in Dubai.

This basic framework for a digital marketing strategy is must for those struggling to understand how to prioritize different digital channels.

Kicking off my deep dive into the emerging AI platforms with Notably.

Premise of Notably (according to them): ‘’Understand your customers 10x faster.

Better, faster insights from user interviews, usability tests, focus groups, and more with Notably's AI-powered research platform.’’

Some examples of a need existing for digital transformation in the marketing function of your business could include:

• Lack of centralised marketing platforms

• Teams working in silos

• Requirement to build a level of understanding around technology capabilities.

• Lack of knowledge of digital roadmaps & digital strategies

• Developing the same solutions multiple times instead of innovating

Once upon a time, I used to run a digital strategy agency in Dubai (way back circa 2014 until 2017 when my son was born). I worked with some of the loveliest people and the most interesting brands. From a consumer PR agency, an award winning US feature film, leading beauty brand in the UAE, to an online retailer, a private university, a family book cafe, amongst many others.

Power Women: Marianna Boguslavsky On How To Successfully Navigate Work, Love and Life As A Powerful Woman

An Interview With Ming Zhao

Our strengths as a digital marketing agency in the UAE (client / agency fit is crucial to us):

• Global experience of growing startups

• International, small, dedicated team

• Heaps of attention lavished on our clients