Video Campaign for a DTC eCommerce brand

Project: One of our DTC eCommerce clients was Bathroom Butler (bathroom consumer appliances brand focusing on the US market) - one of the content pieces we conceptualized and executed for them was a video to utilize on their website and social media. Focus on brand awareness through video marketing aimed at their consumer segment (families and parents) .

The premise was simple (the execution not so much!) - little kids talking about why they like warm, dry towels. Filmed in their bathrooms, whilst holding or hugging a dry looking towel.

The psychology behind it was that the brand would be appealing emotionally to mothers who would then be intrigued enough to click through and learn more about the products.

This was the final result - family focused, heart warming, touching content that focused on the showing the benefits of their heated towel racks in a way that would appeal to the target audience.